New Nuffield report: Keeping beef relevant in a changing market
A new Nuffield Farming report by Northern Ireland beef farmer Gary Spence explores how the red meat sector can respond to growing pressure from alternative proteins and changing consumer expectations.
Spence highlights key consumer concerns—animal welfare, environmental impact, cost, and consistency—and says the UK industry must adapt by focusing on welfare, sustainability, and eating quality. Among his recommendations is the suggestion that the industry adopts beef grading systems, similar to those used in the US and Australia, to reward producers for better quality and consistency. You can read his full report.