‘Not for EU’ labelling deadline could be postponed

We’re hearing reports that the end of October deadline for companies to include ‘Not for EU’ on all labels on product destined for the GB market could be postponed pending an exploration of alternatives which achieve the same policy intent of maintaining the flow of goods to Northern Ireland.

We are awaiting official confirmation with the details but as we understand, GB-wide labelling will remain a potential option should workable alternative solutions not be successfully identified, and if it’s found that the supply of goods to NI is being negatively affected.

While we wait for formal confirmation BMPA would advise any meat businesses that haven’t already implemented the new labelling to hold-off making any changes or investment until we know more detail. We’ll keep you posted.