This week we wanted to flag a podcast episode that may be of interest to members, as it offers a useful insight into how well-funded advocacy organisations seek to influence food and agriculture businesses.

In a recent episode of Future of Foods, Glenn Hurowitz, Founder and CEO of Mighty Earth, sets out how his organisation approaches strategic advocacy and corporate campaigning in global agriculture.

The discussion covers how NGOs use investigative research to build campaigns around issues such as deforestation linked to soy and beef supply chains, methane emissions, and intensive livestock production. Hurowitz explains how campaigners identify pressure points within large multinational food companies, how public-facing campaigns are designed to drive board-level decisions, and why voluntary corporate commitments are often viewed by campaign groups as insufficient.

The episode also explores the balance campaigners strike between collaboration and confrontation, the increasing focus on alleged greenwashing, and how advocacy groups define “credible” climate leadership in food and farming.

This is a candid look at the tactics, assumptions and expectations that sit behind many of the external pressures currently being applied to meat processors and their customers, and how those pressures are likely to continue evolving.

Listen