The demand for transparent environmental reporting is growing—but for many businesses, collecting and verifying data remains a major challenge. Indeed, 79% of surveyed food businesses said it’s their biggest barrier to measuring their environmental performance. See Beyond, an initiative by the Environment Agency, is tackling this head-on with a new incentive-based approach that standardises environmental metrics, making reporting more efficient, cost-effective, and impactful.
The next part of this initiative will see these metrics tested with food businesses at site and company levels. It will also look at integrating them into digital platforms to ease reporting burdens, and leveraging AI and global standards for seamless data sharing.
Notably, farming and agricultural production do not form part of this current project so metrics like soil health and biodiversity will have to be included in future projects. However, it’s of interest as it represents the first attempt to embed behavioural incentives into the design of environmental strategy. Such incentives can include improving brand value, improving personal performance and gaining business value beyond growing profits.
We are the UKs largest trade body for the meat industry and provide expert advice on trade issues, bespoke technical advice and access to government policy makers
We are proud to count businesses of all sizes and specialties as members. They range from small, family run abattoirs serving local customers to the largest meat processing companies responsible for supplying some of our best-loved brands to shops and supermarkets.
We are further strengthened by our associate Members who work in industries that support and supply our meat processing companies.
We are the voice of the British meat industry.
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