To mark World Food Day, the World Wildlife Fund launched it’s new “Planet-Based Diets Retailer Methodology” which is a step-by-stop framework for retailers to measure, report and balance sales of animal and plant-based foods. WWF is calling for companies to set targets to achieve a ‘protein transition’ to a 60:40 split in favour of plant-based foods.
According to Footprint retailers in the UK have been tracking protein food sales according to the WWF Basket for several years. They report that, “For the 2024 reporting period, nine retailers, representing over 80% of the major UK supermarkets, have adopted the same methodology to report on protein food sales, including Tesco, Sainsbury’s, Waitrose, Coop, M&S, Lidl and Aldi. Currently, five UK retailers publicly report their protein food sales split.”
We are the UKs largest trade body for the meat industry and provide expert advice on trade issues, bespoke technical advice and access to government policy makers
We are proud to count businesses of all sizes and specialties as members. They range from small, family run abattoirs serving local customers to the largest meat processing companies responsible for supplying some of our best-loved brands to shops and supermarkets.
We are further strengthened by our associate Members who work in industries that support and supply our meat processing companies.
We are the voice of the British meat industry.
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