UK retailers sign up to WWF's new 'protein transition' methodology
To mark World Food Day, the World Wildlife Fund launched it's new "Planet-Based Diets Retailer Methodology" which is a step-by-stop framework for retailers to measure, report and balance sales of animal and plant-based foods. WWF is calling for companies to set targets to achieve a 'protein transition' to a 60:40 split in favour of plant-based foods.
According to Footprint retailers in the UK have been tracking protein food sales according to the WWF Basket for several years. They report that, "For the 2024 reporting period, nine retailers, representing over 80% of the major UK supermarkets, have adopted the same methodology to report on protein food sales, including Tesco, Sainsbury’s, Waitrose, Coop, M&S, Lidl and Aldi. Currently, five UK retailers publicly report their protein food sales split."