British Meat Processors Association
British Meat Processors Association

BMPA Response to NFU call for pound-for-pound funding of meat marketing

The BMPA would welcome a meeting or even a beef summit involving everyone in the supply chain including the retailers and food service sector who are our link to the consumer.

There are some underlying long term challenges to meat eating generally and some specific to beef that need addressing and that will only work if the whole supply chain works together rather than parts of the supply chain sniping at one another.

We believe that any promotional campaign should be embarked on with the support of retailers and the food service sector. Their support at store level and in the increasingly important eating out of home space would magnify industry marketing spend and deliver more value for money for levy payers.

Stuart Roberts should know that the meat levies are already funded by about a 25% contribution from processors which is not the case in the dairy sector.  The comparisons with the dairy sector are simply not valid.

Stuart Roberts’ call for processors to match the AHDB marketing funding pound-for-pound in a campaign that mirrors the dairy sector approach has left many in the processing sector disappointed both by the approach and by the way that this has been launched in the media before there have been any discussions with the sector.

Stuart Roberts should know that the meat levies are already funded by about a 25% contribution from processors which is not the case in the dairy sector.  The comparisons with the dairy sector are simply not valid.

This current processor contribution amounts to approximately £6 million, which easily matches what the AHDB is putting into marketing already.

Food processors have also recently borne the brunt of some sharp increases in Red Tractor licensing fees which have largely been used to fund the recent TV campaign; and those license fees are scheduled to increase again this year.

For some time now many meat processors have been calling for AHDB to refocus it’s marketing programmes to deal with the issues that they believe are really damaging the sector and to promote and advocate in such a way as to mitigate that damage. In fairness, the AHDB has listened and has formed an industry group to work together to address what most people accept are the underlying long-term issues.

We will continue to work with AHDB and look forward to some constructive and inclusive proposals from the NFU.

About BMPA

The British Meat Processors Association (BMPA) is the leading trade association for the meat and meat products industry in the UK.

Latest

Union Jack flag behind a wire fence

Protecting a fragile trade by protecting standards

A key objective of Brexit is to pursue an independent...

Boxes ready for delivery

British firms don’t currently export to Europe, they simply deliver

The UK has been working under a fundamental illusion for...

Sausages in plastic containers

Unwrapping the Plastic Packaging Debate

Despite a public outcry following Blue Planet 2 in 2017,...

Nick Allen and Tom Kirwan giving evidence at the EFRA Committee

EFRA Committee challenges industry on beef prices

Last week’s EFRA Committee meeting provided a good opportunity to...

A cautionary article about the unintended consequences of our lifestyle choices. If we want to tackle climate change, we need to be armed with the facts first. We're presenting them at Rethink on 17 March. https://rethinkforums.org/

An example of how some journalists/activists work. Anna quotes George Monbiot as saying: 'It’s an idealised position. I know we won’t get things to change as far as that...I then make it easier for others to find the political space in which change can take place'. Common ground?

The speakers at #RethinkForum all have a desire to find solutions to the climate crisis that won’t have unintended consequences worse than the original problem. It’s important that the full scientific picture is presented. https://rethinkforums.org/