Congratulations @DavidLindars. All your hard work on the joint scientific study on use-by dates has paid off. British cooks can now stop wasting meat and start saving money now longer shelf life has been proved safe.
New extended use-by dates for meat will prove a 'win' for the environment and for consumers who currently throw away £3 billion worth of food a year (often in unopened packs).
This is great news that our joint research project can make such a difference.
BMPA members - it's your chance to vote...
Our own Technical Policy Manager Anna Proffitt is a finalist in the Women in Meat Award and we think she fits the profile perfectly of a progressive Trade Body player taking on the tough industry challenges.